We were responsible for the upgrading and rebranding of the U.S. Army recruitment website. We modernized the design, upgraded the UX, and created a complete brand overhaul through ambient video, photography, typography, and motivational brand messaging.

The outcome of the project was an exhilarating narrative experience that immersed viewers in the story of what it means to be a part of the U.S. Army and how serving your country also led to successful careers through educational programs provided within the army.