I have worked on so many pitches in my career for almost every category of brands, services, and products. I’ve lost count of all the decks and treatment write-ups I’ve done. It’s such a shame how no one really sees the hard work that goes into bringing ideas to life before they are approved. Beautiful visual treatments, film scripts, and manifestos deserve their day in the sun too.
Some of these have gone on to launch advertising campaigns, commercials, films, and new business accounts that staffed up full agency floors. Others have died on the spot and were thrown into the ditch where they were incinerated off into the spirit realm of dead ideas -- or low-key used on other clients without me knowing. Anyways, to the living and the dead. Cheers!