Poster campaign for Trejo Olympic Boxing Gym in Havana, Cuba. The insight was to channel the tough and rugged spirit of the Cuban people into a training gym that churns out Olympic champions. The "anti-Equinox" gym where there's no fancy pampering. Just rusty nails, no roof, iron weights, and worn out punching bags.
I also shot this myself on location with a set of Sony Alphas including the A7II and the A7RII with a G Master lens.