This was the very first ad campaign I produced. It was the first time I saw my headlines and art direction out in the real world. The campaign started as a station domination in Times Square and Penn Station put soon picked up steam and took off to become a country-wide brand campaign and launched my career into advertising.

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The idea was inspired by the hot miserable summer commute my creative partner and I had to experience commuting to work to the office when it was all the way up on 59th and Madison. Our misery and pain is what formed the idea of "The Good Part of NY Mornings".

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Tropicana's sales rose 51%. After seeing the success of the advertising, Tropicana extended the campaign across the US.

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Featured in Luerzer's Int'l Archive Advertising Worldwide Vol.6-2011 and Creativity Online.

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Creatives: Manuel Aleman, Shloimy Notik

CD: Aaron Freid, Carlos Wigle, Menno Kluin

ECD: Matt Eastwood

Agency: DDB NY