NORTHWESTERN MUTUAL
BRAND CAMPAIGN
“Northwestern Mutual’s most successful advertising campaign launch ever.” It included TV commercials together with social media (Facebook, Instagram, and Twitter), product design, website redesign, and resulted in an immediate impact of increased brand awareness, key metrics, engagement, conversion rates, KPIs, more multicultural/inclusive brand voice, client acquisitions, and sales.
PRINT AD
SOCIAL ADS
BRANDED CONTENT
WEBSITE REBRAND
