Commercial for First Hawaiian Bank's priority unlimited credit card.
We jazzed up the brand a bit to feel more contemporary to appeal to younger money makers. The trick was not to be too hip as to alienate older and already existing customers. As Hawaii’s oldest and largest bank, we’ve discovered a way to channel a timeless cool that is shared by both the older and younger generations of Hawaii. Nothing can bring the two together like a good old fashion dance party.
Commercial for First Hawaiian Bank's digital mortgage tools and lending experts. Inspired by a true story.
Director: Ariel Danziger
GCD: Kerry Mellor
ECD: Adan Romero
CCO: Lincoln Bjorkman
Producer: Becky Friedman
Client: First Hawaiian Bank