CAMPAIGN L AUNCH
How do we expand market share and evolve the CORE brand into the go-to hydration product for the fitness and wellness category?
We flip the idea of mental and physical wellness into a more inclusive concept. We make it so fitness is no longer just for the super-fit, extremely muscular, or glamorously thin. Instead of forcing ourselves into activities we don’t enjoy to reach an ideal prescribed to us by people who aren’t like us, we encourage people to find an approach to wellness that works for them.
We become an ally during their journey of self-discovery.
We help them find their CORE.
Associate Creative Director:
Manuel Aleman, Skyler Dobin, Doug Tetreau
Creative Director: Florent Imbert
Director: Brent Harris