CITY HARVEST

INTEGRATED CAMPAIGN

How do you speak to the public about the importance of food donation without coming off as too preachy or too much of a guilt trip?
How do you show them just how valuable and unattainable meals are for the less fortunate?

 

You could show them an entirely new perspective on how they view the every day meals they eat. You could show them how it would feel if that steak dinner was as expensive as that Louis Vuitton handbag.

CASE STUDY
CAMPAIGN

RECOGNITION

2011 ONE SHOW COLLEGE (MERIT)X2

ART DIRECTORS:
MANUEL ALEMAN, BO MI JO, DAHEE SONG

COPYWRITERS:
MANUEL ALEMAN, BO MI JO, DAHEE SONG

CREATIVE DIRECTOR:
FRANK ANSELMO

AGENCY:
SCHOOL OF VISUAL ARTS

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