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INTEGRATED CAMPAIGN
CITIBANK

EVERY STEP OF THE WAY
In partnership with Nine U.S. Olympic and Paralympic athletes, we launched an integrated advertising campaign across broadcast, OOH, digital, and social channels to bring $500,000 in donations to nine community sports programs across the US. The project resulted in a 100% successful completion of donations and even managed to surpass original funding goals.
Press:
The New York Times, USA Today, The New York Post, Sports Business Journal, Business Wire, Glamour, Team USA, New York Amsterdam New, FWA Site of the Day
Awards:
Gold Midas, Silver ADDY
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