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We launched an anti-smoking initiative through a digital advertising campaign, website design rebrand, and social media. “The Real Cost” campaign prevented up to 587,000 youth ages 11 to 19 from initiating smoking and educated 10 million at-risk teens in the United States.

Case-study of creative advertising anti-smoking activation.
Video of creative advertising anti-smoking teeth matchbook..
Anti-smoking creative campaign website
Anti-smoking creative campaign mobile website
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